Achieve smooth, even and controlled hair texture with Structure + Shine Soft Cream Strong 0 from Goldwell. This professional cream is designed to reshape strong and unruly hair and reduce frizz, giving hair a more disciplined shape with soft, natural movement. The creamy consistency ensures even application from root to tip and is ideal as the first step in a chemical straightening or texturizing treatment, followed by the neutralizing product from the same system.
Benefits
- Designed for strong, natural and resistant hair (strength 0).
- Helps smooth and control frizz for a more manageable result.
- Creamy formula that spreads easily and works evenly throughout the hair.
- Provides a long-lasting texture change with a smooth and well-groomed appearance.
- Part of a professional 2-step system for reliable, consistent results.
How to use the product
- Use on healthy, uncolored and resistant hair. Always perform a strand test and follow the instructions in the included instructions for use.
- Apply in sections to dry or towel-dried hair as directed. Distribute evenly, keeping product away from scalp.
- Follow the recommended exposure time based on the condition of the hair and desired result. Check the elasticity of the hair regularly.
- Rinse thoroughly and follow with the neutralizing product from the Structure + Shine system to lock in the new shape.
Always wear protective gloves. Only to be used by professionals or people with in-depth knowledge of chemical hair treatment.
Suitable for
- Natural, strong and difficult to shape hair that requires maximum straightening strength.
- Customers who want long-lasting smoothing with a controlled, smooth finish.
Result
Hair appears visibly smoother, frizz-controlled and easy to style, with an even, well-groomed surface and a natural feel.
🎄 Attention!
- Return policy extended until 31/1/2026
Free shipping:
- €4.00 delivery discount when you spend over €55.00
We have the following delivery options:
- Delivery to a parcel shop
- Delivery to private address/workplace
See all shipping providers and prices here
How long is your delivery time?
We have 2-4 working days delivery time.
See all shipping providers and delivery times here
How much does delivery cost?
Delivery from: €13.75
On all orders over €55.00 we are having a €4 delivery discount
We have a packaging fee on all orders of €0.90
See all shipping prices and shipping suppliers here
How long is your return policy?
We always have a 14-day return policy from the day you receive the parcel.
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