Create a beautiful, cool medium blonde shade with a professional color cream that respects hair and scalp. This color is based on oil-based ODS² technology, which helps the color pigments penetrate the hair shaft without ammonia and without the classic, penetrating smell. The result is an even, long-lasting color with beautiful shine and a soft, well-groomed feel.
Shade 7.17
Level 7 corresponds to medium blonde. The combination of ash (.1) and matte/green (.7) gives an extra cool reflex, which effectively dampens unwanted warm tones. Perfect for those who want a natural, cool medium blonde – or want to neutralize red and orange tones in their hair.
Advantages
- Ammonia-free formula for gentler coloring and a pleasant experience without a strong odor.
- Oil-driven technology (ODS²) for intense color delivery and a glossy finish.
- Cool, precise reflections that help control warm undertones.
- Even coverage and hair that feels soft and well-groomed after coloring.
- Developed for professional performance with high color stability.
Suitable for
- Natural or previously colored hair that you want to make cooler in tone.
- Reducing unwanted red/orange tones in medium blonde results.
- You who prefer an ammonia-free colour experience with maximum comfort.
Finishing and maintenance
- Use color-preserving shampoo and conditioner to protect the hue and shine.
- Reduce heat tools and always use heat protection.
- Supplement as needed with a purple/silver shampoo to keep the cool tones clean.
- Protect hair from sun and chlorine to reduce fading.
Security
- An allergy test is recommended 48 hours before coloring.
- Do not use on eyebrows or eyelashes.
- Always follow the warnings and precautions provided with the product.
Note: These are professional colors, which means chemistry, and therefore it is important to have the right information before you get started. Contact your hairdresser, and if you have the necessary knowledge – enjoy a colorful everyday life. BEAUTYCOS disclaims all responsibility for any unforeseen events in connection with the use of the hair colors.
🎄 Attention!
- Return policy extended until 31/1/2026
Free shipping:
- €4.00 delivery discount when you spend over €55.00
We have the following delivery options:
- Delivery to a parcel shop
- Delivery to private address/workplace
See all shipping providers and prices here
How long is your delivery time?
We have 2-4 working days delivery time.
See all shipping providers and delivery times here
How much does delivery cost?
Delivery from: €13.75
On all orders over €55.00 we are having a €4 delivery discount
We have a packaging fee on all orders of €0.90
See all shipping prices and shipping suppliers here
How long is your return policy?
We always have a 14-day return policy from the day you receive the parcel.
Frequently Bought Together
- This Item: Price £13.95
- Loreal Inoa Oxydant Riche 30 vol - 9% 1+1 1000 ml Price £23.25
- Loreal inoa color 7 60 ml Price £13.95
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