Guy Laroche

GUY LAROCHE perfume

Frenchman GUY LAROCHE began his career in fashion in 1949 when he started working for Jean Desses. After a trip to the United States to learn new ready-to-wear techniques, he opened his own shop at 37 Roosevelt Avenue in Paris in 1956. His first collection was very colorful and used pink, orange, coral, topaz and turquoise as primary colors. Laroche designed both haute couture and ready-to-wear. In 1966, Guy Laroche presented his first fragrance, Fiji. He later launched Drakkar Noir, his perfume for men.

For women, Guy Laroche perfumes are proof of elegance and femininity. One of her standout creations is the iconic Fiji Eau de Toilette, a fragrance that captures the essence of the tropical paradise and has become a classic in the world of women's perfumes.

GUY LAROCHE Drakkar Noir

For men, Guy Laroche presents the much-acclaimed Drakkar Noir, a fragrance that embodies strength and sensuality. Drakkar Noir was launched in 1982 and over time has become a staple in men's fragrances.

Guy Laroche's commitment to quality and innovation has cemented his position as a leading name in the fragrance industry. With a rich history and a portfolio of timeless fragrances, Guy Laroche continues to captivate fragrance lovers with his distinctive and alluring creations.

As a symbol of French classicism and elegance, Guy Laroche's perfumes transport you into a world of timeless seduction.

Two great classics: Fidji, a happy, sunny women's fragrance and Drakkar Noir, a fruity, masculine men's fragrance, are sensually seductive perfumes from Guy Laroche. Fiji, the woman is an island, Fiji is her perfume. The distant escape and the search for the dream.