W7

W7

...was founded in 2002, inspired by two young entrepreneurs from West London. The goal - that everyone should have access to a wide range of high-quality cosmetics at an affordable price - is now well on its way to becoming a reality. Our slogan "Who will you be today?" gives the consumer the opportunity to express themselves and use W7 products the way they want to be.

With a strong team behind the brand, W7 has grown year on year and now has a collection of over 500 products, none of which have been tested on animals. The range includes: nail polish, foundations, lipsticks and glosses, eye shadows and palettes as well as an extensive range of mascaras and our Ebony collection for darker skin tones.