Victoria's Secret is an American brand that sells underwear, nightwear, perfumes and beauty products. The company was founded in 1977 by businessman Roy Raymond. The story behind Victoria's Secret is that Roy had to buy new lingerie as a gift for his wife. During his visits to various underwear stores, he felt repulsed by the clerks 'lack of customer service, the stores' decoration and the design of the underwear. He therefore started Victoria's Secret with the aim that men should feel comfortable when buying lingerie for women. Since then, the brand has also become known for its annual fashion show, where the iconic Victoria's Secret Angels and models showcase the latest collections of underwear and nightwear on the catwalk.
One of the company's newest collections is called Victoria's Secret PINK and contains delicious beauty products within makeup and body care in beautiful packaging.
In the late 80s, Victoria's Secret began making perfumes and bodymists. A bodymist is lighter than a perfume and is made in a more airy consistency.
Who is Victoria?
Over time, many have wondered where the name Victoria's Secret comes from and who Victoria is. According to the founder, the name should be associated with the decor of the stores. When the shops were to be decorated, the idea was that they should be decorated in a Victorian style that gives a private and imaginative feeling to the customers. The style was to radiate Victorian elegance and finesse as well as be associated with the Victorian queen of the same name.