Sweed

Sweed Lashes

In 2015, Sweed Lashes were launched in Åhlens City Stockholm and in less than two years were sold in over 600 stores such as H&M, Kicks and Åhléns across Scandinavia. Nowadays you can find Sweed in the most prestigious department stores in the world such as Harrods, Harvey Nichols and Galerie La Fayette.

For user-friendly, high-quality products, the Stockholm-based company Sweed is just the thing. Sweed is all about creating lightweight, natural-looking lashes for the ultimate finishing touch. Take your eye look to the next level with Sweed, offering a wide selection of classic strip lashes, dramatic 3D styles, cluster and individual false lashes for newbies and professionals alike. 

Sweed Lashes are used by the most talented makeup artists, and you can see celebrities and royals often wearing sweed. Sweed's goal is to offer lashes for every person and every occasion. We have a large selection of black, brown and blonde eyelashes.

Sweed offers classic stripes, dramatic 3D lashes, clusters and individuals.

Sweed is animal-friendly and strictly vegan.

Founded by renowned makeup artist Gabriella Elio, Sweed is based on the ethos that all products should be high quality and easy to use for radiant results all year round.

After Sweed made it to the market with high quality eyelashes, this brand is celebrated. Makeup artist Gabrielle Elio launched Sweed Lashes: a set of ultra-light and easy-to-apply lashes attached to a flexible cotton base. This groundbreaking design came about after Elio discovered the ultimate secret to a quality falsie, the flexibility and strength of the band. To help others who also struggle with substandard lashes, the brand also offers recyclable packaging - making it both sophisticated and sustainable. Recently Sweed has also ventured into the world of cosmetics.