Sol De Janeiro

Sol De Janeiro

Sol de Janeiro celebrates everyone. No rules. Just celebrate. This is Body Joy - and this is Brazilian Beauty, where there is no standard for beauty. Sol de Janeiro celebrates what is unique and joyful about you with body-friendly products that make you smile and touch all your senses. Inspired by Brazilian beauty secrets and made with carefully selected ingredients, the Sol de Janeiro experience comes from a place of positivity and pleasure. Come to the party. Everyone is invited.

Love it. Flaunt it. You got it.

“When I moved to Brazil, I was wonderfully inspired by the infectious, joyful attitude that existed everywhere. There is no judgment and no way to look and feel beautiful.”
- Heela Yang, CEO and Co-Founder -

The Sol de Janeiro brand was inspired by the culture and climate of Brazil. The entire country is known for the way it moves, from its addictive samba dances to the cheerful attitudes of the people there. Founders Heela Yang and Marc Capra wanted to incorporate this into their brand in 2015 to celebrate and strengthen the body through this little taste of Brazil.

Sol De Janeiro Bum Bum

Sol de Janeiro products like the iconic Brazilian Bum Bum Cream aim to transport their users to the clear, sunny skies and white sandy beaches of Copacabana. Packed with premium ingredients like Açaí Oil, Cupuaçu Butter and Guarana Extract, skin is re-energized for a much softer and smoother finish. Whether you're actually going to the beach or just want to squeeze into your favorite jeans, the iconic classic blend of fatty acids, phytosterols, polyphenols and antioxidants will give you that summer glow all year round.

As a manufacturer of a range of luxury skincare products, the entire Sol de Janeiro range is free from artificial colors and potentially harmful chemicals such as parabens.

Sol De Janeiro Body Mist

Sol de Janeiro releases Brazilian beauty secrets into the wild with its luxurious, transformative, heavenly-smelling line, harnessing the power of the latest and greatest ingredients fresh from the Amazon. Every high-performance product, from body makeup to best-selling moisturizer, allows you to highlight and show off your best assets. Unleash your inner Brazilian goddess. You knew she was in there somewhere.

Celebrate the joy of buttery-soft skin, hydrated hair and impressive fragrance with Sol de Janeiro's collection of blissful beauty products. The brand's best-selling hair and body favorites harness the power of Mother Nature's purest ingredients to leave you looking and feeling your best.

Sol De Janeiro perfume

Founded on the Brazilian belief that you are as beautiful as you feel, Sol de Janeiro is here to prove that beauty is an attitude. Body washes and lotions will not only leave you feeling nourished but empowered. And what better way to lift your mood than with a body mist that will have you dreaming of sunny beaches?

When you purchase this brand, you will not only be pampering yourself, but you will also be supporting initiatives that preserve and protect our precious Amazon rainforest. The products are vegan and cruelty-free, and the label is committed to ethical and environmentally friendly practices.

What will you treat yourself to from our Sol de Janeiro range? Will it be the famous Brazilian Bum Bum cream with cupuaçu butter, acai, coconut oil and guarana caffeine? Or a moisturizing foot cream to show your feet some love? When it comes to intensely moisturizing hair care, shampoos with restorative oils will leave your hair looking radiant.