Rexona was founded in 1908 by Alice Sheffer and her husband. Ms. Scheffer was a doctor and was on a mission to provide personal care products with effective ingredients that smelled good. The first products the brand launched were razors, soaps and medicinal ointments. Later they expanded their range with antiperspirants, which are now loved by the world by both athletes and ordinary people.
Today Rexona has several product lines for men and women, all based on the latest hygiene technology, ensuring that the brand continues to deliver on the promise it made many years ago: Effective antiperspirants that you don't let down.
Rexona Deodorant
The first Rexona antiperspirant was launched in Finland, but quickly spread to the rest of the world. Rexona's antiperspirants are specifically designed to work extremely efficiently, and the groundbreaking MotionSense technology used in the deodorants is inspired by movement. The technology makes your deodorant react as soon as you move. That's why Rexona antiperspirants are ideal for you who do a lot of sport or sweat easily.
The difference between antiperspirant and deodorant is that a deodorant tries to counteract sweating, but does not stop you from sweating. An antiperspirant prevents sweating because it reduces sweat production.
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