Pantene

Pantene Pro-V

Pantene has a unique Pro-V formula that transforms your hair by strengthening it. And since its creation, the Pro-V formula has been continually refined with the help of Pantene's global network of hair science experts. What started by accident over 70 years ago is now better than ever for strengthening your hair. More great hair days for everyone!

Pantene Pro-V Shampoo

Pantene believes in the power of hair. A great hair day, no matter what it looks like, can make women feel stronger and more powerful. Scientifically proven in a current study with Yale University. With hair products for every hair type, Pantene is committed to giving every woman great hair days.

Hair is so much more than just hair: In Pantene's groundbreaking global Great Hair Days study, people worldwide said they feel happier, more joyful and more competent on a great hair day - " ready to take on my day" and "confident that I can achieve what I want"

It was a coincidence that Pro-Vitamin B5 caught the attention of buyers in some of the most important European markets. It soon became a highly valued and luxurious hair tonic. From London to Paris to Madrid, it was in high demand in the fanciest beauty salons. The fact that it could only be produced in very limited quantities made it very exclusive and even more desirable.