Keratin Complex

Keratin Complex

In 2006, a small group of industry innovators discovered an opening in the market for hair care and hair styling. They felt there was a lack of a practical alternative to the traditional hair straighteners used in salons at the time.

Working with leading chemists and hair care experts, they discovered that the key to creating innovative care that is both gentle and effective is harnessing the power of the hair protein keratin.

Keratin has incredible properties, infinite flexibility and an unparalleled smoothing effect.