COLOR WOW

Color Wow

Color Wow's formulas have won over 70 major beauty awards. Color Wow  monitors the ingredients in its hair care products. Color Wow is the only hair care brand that has identified and banned over 60 commonly used ingredients that can actually distort your hair color. In addition, Color Wow integrates heat protection into every styling and treatment product. The result? Super-safe, powerful products that change hair lives!

NoSulphates. No phthalates. No essential oils/extracts. No color-altering preservatives. Gluten free.

Color Wow Dream Coat

Color Wow is based on a 25-year history of award-winning beauty innovations. Our pioneering team, led by Founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and addressing them with inventive, effective solutions.

Named a hair care specialist in a 2016 beauty industry report, Color Wow is a cutting-edge hair care brand led by founder and CEO Gail Federici. With over 25 years of experience in hair care, the team behind Color Wow is dedicated to providing solutions to hair care problems that have previously been neglected. With the pursuit of innovation and creativity in every product, Color Wow products combine dedication to their customers with state-of-the-art research and development.

Color Wow Root Cover up

We are the first to tame frizz, lighten blonde and now solve the countless unsolved problems with color-treated hair with Color wow. We've earned a reputation for developing disruptive technologies that disrupt categories, set precedents, win awards and live on iconic beauty products.

The Color Wow range has been developed using a combination of advanced chemistry with natural ingredients and minerals to create products that lighten, brighten, cleanse and refresh hair of all types. From moisture-blocking sprays to the best-selling Color Wow Bombshell Volumizer, Color Wow hair care products can be used alongside your usual shampoos and conditioners to take your hair to the next level.

Our greatest honor, however, is the life-changing impact our Color wow products have on women around the world.

Shop the Color Wow range of products today and breathe new life into your hair with Color Wow's cutting-edge hair care technology, developed by chemists and stylists to solve common hair problems in style.